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Your brand, your link, your resume, your ex-startup. Anything you've been throwing at the market anyway.
Real physics. Real splat. Everyone watching the wall sees it land, live. Throwing is free. That's the top of the funnel, baby.
Money is adhesion. Pay more, grip longer, ride higher on the leaderboard. Pay nothing and enjoy the slow, public slide into the pile. Pay $1,000+ and your shit takes the entire wall.
Magic TP ($10) wipes one competitor off the wall — comped free with any $100+ throw. Load-bearing shit resists TP. For that, pay the janitor ($50) and hose everyone. Including yourself. War is war.
Every Friday the wall gets hosed clean and everyone throws again. Weekly stakes, weekly spectacle, weekly reminder that nothing you build is permanent.